Work NFL UK

Brand experience Conceptual and detailed design Space planning

Client

NFL UK

Size

10,500 sq ft

Industry

Sports

Location

Panton Street, London

Completed

2017

Brand driven, multi-functional UK hub for the NFL

NFL UK, one of the world’s biggest sports organisations, is responsible for managing the NFL’s business in the United Kingdom and overseeing the expansion of the NFL brand and international interest in professional American football.

MCM was asked to design a space that demonstrated the essence of the NFL’s brand while being flexible enough to support several very different functions – as a facility to entertain sponsors, as a marketing suite hosting events, as a studio space for filming and media interviews, and an office space. The space really needed to deliver a multi-functional UK hub for the NFL.

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