A new hybrid working environment for a global media business.
With a growing portfolio of clients, freshly acquired brands and a desire to be the class leader within their sector, Mediabrands elected to create a new people-focused and inspiring headquarters building.
16 Old Bailey will be home to over 1000 creatives working within 8 separate distinct brands, all under the Mediabrands umbrella. Selected for its renowned, convenient location and rich blend of modern verses traditional architectural styles, 16 Old Bailey provides an exciting canvas and backdrop to meet their aspirations.
The key project driver was to acknowledge, respect and embody the individuality, character, culture and spirit of each of the brands, while providing a seamless holistic experience that said “Mediabrands”. The space and experience should feel progressive and unique. It should make people feel proud, while being fluid and flexible enough to meet rapidly changing business and cultural needs.
To do this the Big Idea was to establish a ‘creative tension’ that would inspire and inform. These tensions would relate to the location, the building and brands. They are expressed in design responses and materials that work with:
- Industrial and Railway (the location)
- New and Old (the building)
- Culture and creativity (the brands)
These ideas are seen throughout the 9 storey layer-cake like building and provide a thread to bring the brands together, although each brand is still entered, whether client or creative, through its own ‘portal’ or front door to give a unique arrival experience. A series of brand specific neighbourhoods and collaborative spaces offer a variety of settings to both inspire and provide agility and flex for a post-pandemic dynamic workforce.
Permeating through the layer-cake are a series of unique destination spaces encouraging movement and collaboration. These are crowned by an inter-brand co-working and an immersive client experience floors, each with external terraces, high levels of daylight and stunning views of London.
These spaces, together with a design philosophy employing sustainable principles and recycled materials, help to provide all the Mediabrands family with WELL focused spaces; supporting their global ESG vision and ultimately helping to attract and retain the best, class leading creative talent.